Here are five juicy things for your brain to chew on from this past month: 1. What Business Are You Leading? (downloadable one-pager) — the four types of businesses, the challenges of each, and how to leverage your brand internally to address those challenges 2. Ford’s Divided Heart (blogpost) — by making its blue oval logo less […]
brand-as-business bit: I love how some of The New York Times’ best business stories aren’t found in the Business section. Case in point: The Sports section’s recent recap of the 76ers turnaround. It retraces private equity titan Josh Harris’s moves to rejuvenate the august team – and in doing so, it provides helpful pointers for […]
Popeyes Louisiana Kitchen is one of the great turnaround stories in recent QSR history and in today’s interview, we get an insider’s perspective on it. Dick Lynch, Chief Marketing Officer, joined me to talk about the chain’s new brand strategy which fueled its successful turnaround, as well as what’s on the horizon for the company. […]