ICYMI: Brand-Building Excuses, IKEA, WGBD Discussion Guide, Loyalty, Social Storytelling & More
In case you missed it, my most popular content from June is included below. Hope this digest is helpful to you!
Are You Making Excuses for Not Building Your Brand or Are You Embracing Its Potential? – a byline for OPENfor.business about how some leaders hear of proven brand-building approaches and think of all the reasons why they don’t apply to them.
How IKEA Designs Its Brand Success – my latest Forbes column relaying insights from an interview with and presentation by Leontyne Green Sykes, CMO of IKEA North America
When Designer Brands Go Discount Route – FOX 5 TV segment about the over-exposure of some designers, including my comments about Lilly Pulitzer for Target.
What Great Brands Do Discussion Guide — Packed with provocative questions for each chapter of my book, What Great Brands Do, the Guide is intended to stimulate conversations about the brand-building principles and actions that will move your organization forward.
Are You Speaking the Wrong Loyalty Language? – a blogpost about how different customers may have different loyalty languages and that’s why some brands are ineffective in cultivating customer loyalty.
The Art of Social Storytelling – my new QSR Magazine column about aligning your social content with your brand strategy.
New Speaker Video – a video that gives you a taste of how I inspire and teach my audiences about unleashing the power of their brands
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