ICYMI: Shophouse Kitchen, Trump, Alphabet, Brand Trends & More
What happened while you were out on vacation? Here’s my top content from August:
Donald Trump Shows Brands How to De-Position Competitors — my latest Forbes column on how Trump has re-framed the category and shifted the competitive positioning of its major players
Alphabet is Google’s Alpha-Bet — 60 second video on what Google’s name change to signals about the company from a brand strategy perspective
The Financial Value Of Brands Continues To Rise — recap of seven brand trends from Millward Brown‘s BrandZ Top 100 Most Valuable Global Brands report
What Great Retail And Restaurant Brands Do — announcement about my upcoming book, Extraordinary Experiences
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