What happened while you were out on vacation? Here’s my top content from August: Brand Experience Brief: Shophouse Kitchen — video audit and analysis of Shophouse, the Asian fast-casual restaurant concept from the company behind Chipotle Mexican Grill Donald Trump Shows Brands How to De-Position Competitors — my latest Forbes column […]
book by Denise Lee Yohn
Each of us has our own favorite stores; we all have those restaurants that we keep going back to. Some restaurateurs and retailers have managed to cultivate our loyalty and we love going to them. We tell our friends about them, we “like” them on Facebook, we gather groups to go to their stores with […]