Today’s Brand Experience Brief, video audit and analysis, is on Popeyes Louisiana Kitchen, the fast food restaurant chain with a new restaurant design, focus on food, and unique internal culture. DLYohn Brand Experience Brief: Popeyes Louisiana Kitchen from Denise Lee Yohn on Vimeo. other Brand Experience Briefs: Costco Jason’s Deli Superchix ***transcript: Today’s brand experience brief […]

What happened while you were out on vacation?  Here’s my top content from August: Brand Experience Brief: Shophouse Kitchen — video audit and analysis of Shophouse, the Asian fast-casual restaurant concept from the company behind Chipotle Mexican Grill         Donald Trump Shows Brands How to De-Position Competitors — my latest Forbes column […]

Brand Experience Week draws to a close today with a Brand Experience Brief about a great brand in the making.  This video audit and analysis introduces sweetgreen, a 30-unit salad quick serve restaurant concept, that brings the company mission and values to life in every aspect of the customer experience. DLYohn Brand Experience Brief: sweetgreen from Denise Lee […]

Today we continue our series of video audits and analyses of new or interesting restaurant and retail concepts.  Hope you’re enjoying and learning from Brand Experience Week. Just a quick refresher: On Monday, we looked at SuperChix, a new chicken sandwich restaurant concept from Yum Brands. Tuesday’s video was about Evolution Fresh, a new juice-based […]

Welcome to Day 2 of Brand Experience Week — a virtual extravaganza of videos that audit and analyze new or interesting restaurant and retail concepts.  These Brand Experience Briefs share my insights into how to design customer experiences that are original, compelling, and memorable. Yesterday, I shared about SuperChix, a new test concept from Yum Brands […]

Welcome to Brand Experience Week!  Every day this week I’ll be releasing a new Brand Experience Brief, a video audit and analysis of a new or interesting restaurant or retail concept.  My goal is to identify the elements of a great brand experience so that you can apply the learnings to your customer experience design. Today […]

My new Brand Experience Brief (audit and analysis of a new or interesting restaurant and retail concept) is about a unique location of the West-Coast burger chain, Carl’s Jr.  They have employed a new sports restaurant theme in the Glendale area of Phoenix and in this video, you’ll see the concept has good potential but doesn’t quite excel at retail customer […]