ICYMI: Wearables, Importing International Concepts, Procrastinate on Purpose, Lilly Pulitzer & More

I’m pretty sure you didn’t see all of my content this month, April 2015 — so here’s a round-up of the most popular items.  In Case You Missed It!

wearable-fitnessWearables Keep Consumers Fit — a feature in Consumer Electronics Association’s i3 magazine about the mainstream adoption of wearable health and fitness products.





globeQSR Magazine column:  Tops In Translation — Take these actions to successfully import an international concept to the U.S.





target lilly pulitzerWhat Brands Can Learn From Lilly Pulitzer and Target’s Sold-Out Collaboration — Entrepreneur magazine asked me for insights about the popular partnership.





procastinate on purpose

brand book bites from “procrastinate on purpose” — write-up on new book and interview with author “Self Discipline Strategist” Rory Vaden.





taco bell Menu_Breakfast_2015_E04Forbes column:  The One Innovation Taco Bell Still Needs To Master — Taco Bell needs a breakthrough in one more area — winning the loyalty of its franchisees and employees.





starbucks-race-together-cupblogpost:  what is the purpose of business? — The recent “Race Together” initiative from Starbucks — and the criticism it generated — prompts a reflection on the purpose of business.





pinterest boardnew Pinterest board:  #WGBD — I need your contributions to the newly reconceived #WGBD collage — please share your images of great brands in action.





april-fools-dayForbes column:  What Happens When You Try To Fool Customers — When you try to fool customers, you waste resources on actions that alienate people and you miss opportunities to do something truly meaningful and compelling.

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