What Do Great Retail Brands Do?

A couple of weeks ago I had the terrific opportunity to hear the marketing chiefs at some of the nation’s greatest brands explain their strategies and approaches to brand-building.  They, along with industry thought leaders, shared some important insights that I’ve compiled in this slideshow:

The Practices and Principles That Produce Great Retail Brands

Check it out to learn from:

• Dwight Chambers, CMO, Krispy Kreme
• Laura Gordon, VP Marketing & Innovation, 7-Eleven
• Jeannine D’Addario, Global VP Marketing & Communications, Whole Foods
• Leontyne Green Sykes, CMO, IKEA North America
• and others

more slideshows:

• quotes from What Great Brands Do
• whole foods for thought
• Steve Jobs on Brand-Building

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