If you are like most business leaders around the world, you probably want to improve your employee engagement — for good reason. The Gallup organization estimates that actively disengaged employees cost the U.S. $450 billion to $550 billion in lost productivity per year. It’s clear employee engagement should be a priority for you, but in addition to asking how to engage […]
Today I break with my usual Brand Book Bites format of author interview and book overview to share about the book Shoe Dog: A Memoir by the Creator of Nike by Phil Knight. This wonderful book combines corporate memoir (Knight recounts some of the most significant moments in the early years of Nike’s founding) with personal […]
– the book: People First Leadership: How the Best Leaders Use Culture and Emotion to Drive Unprecedented Results […]
As a competitive Asian Type-A perfectionist, admitting I’m wrong can be painful. But discovering I was wrong about some developments in the business world has actually led me to learn some valuable lessons. I thought you might benefit from my new insights, so here are six calls I got wrong starting with McDonald’s All-Day Breakfast: […]
As we approach the end of 2016 (yes, time flies!), I thought it would be fun and interesting to do a survey on the Great Brand of the Year. I want to hear which brand you think deserves the top honor. And if you vote, you’ll get entered to win an autographed copy of my […]
Last week, I attended Dreamforce 16, the annual conference by Salesforce. I had been told it was one of the most inspirational conferences ever, so despite not being a Salesforce customer, not being in a sales or customer management role, and not really being into software/technology/data, I really wanted to check it out. Thanks to the folks at […]
– the book: The Five Hour Workday: Live Differently, Unlock Productivity, and Find Happiness – the brain: Stephan Aarstol, the CEO and founder of Tower Paddle Boards. You might have seen Stephan on Shark Tank a few years ago. Although his pitch was considered a major screw-up by many (thanks to a computer glitch), he ended […]
In lieu of my usual Brand Book Bites format, I wanted to share my favorite excerpts from Onward: How Starbucks Fought for Its Life without Losing Its Soul, the book Starbucks CEO Howard Schultz wrote in 2012 to memorialize the remarkable turnaround at his company after he returned to the helm in 2008. […]
Liberty Public Market is one of the newest entries in a growing food retailing trend — the rise of public markets and food halls. This video explains why these venues are so popular and gives you a brief tour of Liberty Public Market in San Diego. DLYohn Brand Experience: Brief Liberty Public Market from Denise Lee […]
Is content marketing is dead? This question was on many people’s minds at the Social Media Marketing World 2016 conference (#SMMW16) a few weeks ago. Although the vast majority of speakers at the event made it clear that we’re nowhere near the death of content marketing, concern is understandable. More content is being produced now […]