What happens when a former AOL executive with a 10 Diet-Cokes-a-day diet decides she and her family should be leading healthier lives? hint water — the unsweetened, preservative-free flavored bottled water that has become the favorite beverage of moms, celebrities, fitness enthusiasts, and more. There are so many great lessons to learn from Kara Goldin‘s journey from […]
Recently I had the privilege of speaking to the community at NestGSV, a co-working space and incubator for tech start-ups in Redwood City. I shared with the founders and leaders of start-ups in residence there several of the brand-building principles from my book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from […]
I admit my first reaction to the news that Apple acquired Beats was skepticism. The deal may have made sense from a business perspective, but it didn’t seem a wise move for the Apple brand — especially since Apple announced it would be keeping and using the Beats brand name. But after I got past my knee-jerk […]
Here are three juicy audio interviews for your listening pleasure: Bill Horan, host of the “Secrets of Success” show on WHPC radio, asked me to explain how I selected the brands for my book What Great Brands Do. Listen to our interview to hear the measures I used to qualify a great brand — as […]
From What Great Brands Do: A company’s purpose and values mean nothing if they are not aligned and integrated with how the company engages and inspires its customers. Learn more about What Great Brands Do in this interview of me by Bob Morris. other quotes: with great brands, company culture and customer experience are inextricably linked […]
There was a lot to celebrate at Southwest Airlines’ annual shareholders’ meeting last week. The company was riding high after reporting net income in Q1 2014 doubled to $152 million and passenger revenue per available seat mile, a key performance metric for the airline industry, rose 3.5%. . […]
JD Gershbein, a master of the art and science of LinkedIn, joins me for a conversation. In addition to speaking and teaching workshops around the country about LinkedIn, JD serves as a LinkedIn strategic adviser to businesses and has been featured on FOX TV News and CBS TV News, and in print in Forbes, Bloomberg […]
A thorough write-up about RH (formerly known as Restoration Hardware) in a recent Businessweek caught my eye. As Susan Berfield documented in the piece, the approach that CEO Gary Friedman is taking with the brand. I couldn’t help but draw parallels to several principles in my new book, What Great Brands Do: The Seven Brand-Building […]
– the book: Eat Move Sleep: How Small Choices Lead to Big Changes — an eye-opening book about improving your lifestyle habits […]
A couple of weeks ago, executives from the U.S. and Canada gathered to discuss and celebrate some of the world’s most cult-like brands. The conference and awards gala, The Gathering, was produced by the Cult Collective, a brand engagement agency based in Calgary, and presented by the Globe & Mail. I had the pleasure of keynoting […]