“What questions should entrepreneurs ask themselves if they want to improve their companies?” Earlier this year, business thought-leaders including Jim Collins, Marshall Goldsmith, and Gary Hamel were asked this question and their responses were published in Inc. magazine. The compiled list of questions was fascinating and far-ranging – from the esoteric (“What is our question?” […]
Descriptions of how marketing is changing usually refer to new digital capabilities and media channels. But a more foundational transformation is also taking place – one that is elevating marketing into a critical, core company capability and shifting the scope of what marketing entails. […]
Great brands don’t follow – they lead. That’s why they tend to ignore existing trends and advance their own cultural movements instead. Makes sense, right?! The power of discovering and advancing your own movement is easy to understand – but much harder to implement. In my book, What Great Brands Do, I share approaches that […]
Target and Walmart have lost their mojo. Same store sales and earnings have been flat or down for Target over the last year and Walmart recently posted six straight quarters of traffic declines and five in which same-store sales declined. Fortunately both chains have recently installed new leaders – former PepsiCo exec Brian Cornell is […]
From What Great Brands Do: If you don’t develop greatness among your employees, your employees are unlikely to deliver greatness to customers. Learn more in The Secret Sauce of Employee Recruiting and Engagement, a three-part post I wrote for The Keva Dine Agency, a leading recruitment and placement agency for the creative industries. Part One: By knowing […]
– the book: Stressaholic: 5 Steps to Transform Your Relationship with Stress – the brain: Heidi Hanna, trainer, coach, and speaker, and CEO and founder of SYNERGY, a consulting company that specializes in customized health and performance solutions for organizations – the best bits: Other self-help books try to teach you to minimize stress, with mixed […]
“Who should own the brand?” Mitch Joel, digital marketing guru and founder of the agency Twist Image, recently posed this question to me during an interview on his podcast about my book What Great Brands Do (take a listen to the podcast here — it’s one of my favorite interviews). Mitch was asking about […]
Here’s my newest “brand book bite” — check out the full collection of write-ups and author interviews here. – the book: How the World Sees You: Discover Your Highest Value Through the Science of Fascination – a revealing resource about communication and influence – the brain: This is the second book from marketing guru and Hall of […]
– the book: Do Lead: Share your vision. Inspire others. Achieve the impossible — a deceptively short and extremely practical read – the brain: Les McKeown is one of the leading authorities on leadership today. Les has advised CEOs and senior leaders at Harvard University, American Express, T-Mobile,and Chevron; written 2 other fantastic books on leadership including the […]
Brand Experience Week draws to a close today with a Brand Experience Brief about a great brand in the making. This video audit and analysis introduces sweetgreen, a 30-unit salad quick serve restaurant concept, that brings the company mission and values to life in every aspect of the customer experience. DLYohn Brand Experience Brief: sweetgreen from Denise Lee […]