Three Ways to Bring Sexy Back to Brick and Mortar

Target and Walmart have lost their mojo.  Same store sales and earnings have been flat or down for Target over the last year and Walmart recently posted six straight quarters of traffic declines and five in which same-store sales declined.

Fortunately both chains have recently installed new leaders – former PepsiCo exec Brian Cornell is Target’s new CEO, and Walmart’s new head of U.S. operations is 35-year retail veteran Greg Foran.

Today I published a column on Forbes with my top recommendation for how these new chiefs should reverse these trends.  They need to give people compelling reasons to choose to go to their stores.  People must fall back in love with brick-and-mortar.  Please check out my column to learn the three ways Target and Walmart can seduce customers back into their stores.

related:

• it’s time to rethink retail
• 41 customer experiences to learn from
• national brands going local

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