connect internal culture to external cultural movements
From What Great Brands Do: By connecting internal culture to broader cultural movements, great brands create futures in which they thrive and grow.
What do I mean? How about:
- Lululemon Athletica employees are part of the movement that’s making yoga more than just an exercise routine.
- Zappos employees are on a mission to “wow” customers at just the right time when people’s service expectations are at an all-time high.
- There’s a “make flying fun” movement going on at Southwest Airlines — for employees and customers.
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