Looking for brand-building insights and inspiration? Here’s a round-up of my top content from September. Your Company Culture Shouldn’t Just Be Great; It Should Be Distinctive — my latest HBR column on how just as brand differentiation helps attract customers, culture differentiation helps attract the right employees. Brand Book Bites from […]
company culture
From What Great Brands Do: By connecting internal culture to broader cultural movements, great brands create futures in which they thrive and grow. What do I mean? How about: Lululemon Athletica employees are part of the movement that’s making yoga more than just an exercise routine. Zappos employees are on a mission to “wow” customers at just […]