Connect Internal Culture to External Cultural Movements

From What Great Brands Do:  By connecting internal culture to broader cultural movements, great brands create futures in which they thrive and grow.

What do I mean?  How about:

• Lululemon Athletica employees are part of the movement that’s making yoga more than just an exercise routine.
• Zappos employees are on a mission to “wow” customers at just the right time when people’s service expectations are at an all-time high.
• There’s a “make flying fun” movement going on at Southwest Airlines — for employees and customers.

more posters like this:

• Great brands advance cultural movements
• A company’s purpose and values mean nothing if they are not aligned and integrated with how the company engages and inspires its customers. 
• With great brands, company culture and customer experience are inextricably linked.

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