6.182012

brand experience brief: lexus centre

(Check out this Brand Experience Brief — the latest in a series of videos from my audits of new and interesting retail or restaurant concepts.)

Lots of companies talk about wanting to create “lifestyle brands,” but here’s a concept that actually does it.  The Centre at Lexus Escondido is more than a car dealership — it’s a brand experience that includes a restaurant, lounge, concert venue, business center — oh, and a place where you can buy cars.  Take a look:

other brand experience briefs:

 

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