– the book: The Five Hour Workday: Live Differently, Unlock Productivity, and Find Happiness – the brain: Stephan Aarstol, the CEO and founder of Tower Paddle Boards. You might have seen Stephan on Shark Tank a few years ago. Although his pitch was considered a major screw-up by many (thanks to a computer glitch), he ended […]
(Check out this Brand Experience Brief — the latest in a series of videos from my audits of new and interesting retail or restaurant concepts.) Lots of companies talk about wanting to create “lifestyle brands,” but here’s a concept that actually does it. The Centre at Lexus Escondido is more than a car dealership — it’s a […]
I usually try to keep my critiques to categories I’ve worked in, primarily because I think it’s irresponsible for me to comment on what works and what doesn’t when I have little basis for my assessment other than being a consumer. So I initially demurred when some folks have asked for my POV on AT&T’s […]