Brand Experience Briefs
Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.
brand experience brief: PIRCH
PIRCH, the new Fixtures Living, shows how you can transcend your category and create an emotional, memorable, and distinctive customer experience, even if you sell seemingly mundane items like dishwashers and backsplashes.
brand experience brief: CityTarget
Target is experimenting with a new store format, CityTarget. The effort is intended to reach more Americans, and their money, who have been leaving the suburbs for the city. Check out all that’s great — and a couple of things that aren’t — about the CityTarget in downtown Chicago in this video briefing:
brand experience brief: San Diego Public Library
The new San Diego Public Library is the result of a 30-year, $185 million project designed to produce a community hub and a new cultural destination.