Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.

brand experience brief: Carl’s Jr. sports-themed restaurant

The West-Coast burger chain, Carl’s Jr. opened a new sports-themed location. In this Brand Experience Brief, you’ll see the concept has good potential but hasn’t quite become a breakthrough experience yet.

brand experience brief: True Food Kitchen

Farm to Table is a growing movement in American culture and True Food Kitchen, a new restaurant concept, is poised to seize the moment with a well-designed brand experience.

brand experience brief: Nike and New Balance

The New Balance and Nike stores across the street from each other in New York City’s Flatiron district deliver unique brand experiences in their own way.

brand experience brief: C9

C9 is Target‘s new active apparel store at San Francisco’s Metreon center. Featuring apparel from Champion, the store is a cross between a Target and a Gap, and represents the company’s first move into specialty retail.


brand experience brief: PIRCH

PIRCH, the new Fixtures Living, shows how you can transcend your category and create an emotional, memorable, and distinctive customer experience, even if you sell seemingly mundane items like dishwashers and backsplashes.

brand experience brief: CityTarget

Target is experimenting with a new store format, CityTarget.  The effort is intended to reach more Americans, and their money, who have been leaving the suburbs for the city.   Check out all that’s great — and a couple of things that aren’t — about the CityTarget in downtown Chicago in this video briefing:

brand experience brief: San Diego Public Library

The new San Diego Public Library is the result of a 30-year, $185 million project designed to produce a community hub and a new cultural destination.

brand experience brief: LYFE Kitchen

LYFE Kitchen is a new restaurant concept started by a former McDonald’s executive who developed a conscience about good-for-you food.  Here’s my take on the experience and growth plans.