Brand Experience Briefs
Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.
brand experience brief: AT&T Retail Center
With a name like “Retail Center for Innovation and Technology Center,” there’s no question the new store from AT&T is intended to be like no other. And, it is indeed remarkable (a sort of Apple store meets the Enterprise bridge.) But for however great of an experience it is, the objectives behind it may be somewhat misguided. Here’s my video audit.
brand experience brief: Best Buy
Best Buy stores don’t present a cohesive Best Buy brand experience, but rather, a collection of shopping experiences for different brands.
brand experience brief: Birchbox
Birchbox, the online cosmetics sampling subscription service, operates a retail location that teaches brick-and-mortar companies how to stage extraordinary store experiences.
brand experience brief: Boston Marathon Adidas Runbase
What do you get when you combine a museum, community center, and store all focused on promoting running? You get the Boston Marathon Adidas Runbase.
brand experience brief: Caffe Bene
Caffe Bene may be to Starbucks what Smashburger is to McDonald’s — a niche competitor with a distinctive product and memorable experience.
brand experience brief: Capital One 360 Cafe
Capital One 360 Cafes, featuring Peet’s coffee shops, are not your typical bank branches. Check out the customer experience at this cafe.