(Here’s the latest in my series of Brand Experience Briefs — insights and analysis from my audits of new and interesting retail or restaurant concepts.)
With a name like “Retail Center for Innovation and Technology Center,” there’s no question the new store from AT&T is intended to be like no other. And, it is indeed remarkable (a sort of Apple store meets the Enterprise bridge.) But for however great of an experience it is, I wonder if the objectives behind it are somewhat misguided. Take a look:
other brand experience briefs:
