(This is a Brand Experience Brief — a video audit and analysis of a new or interesting restaurant or retail concept.) Walmart Neighborhood Market, a smaller format store, competes against dollar stores and grocery stores — it looks to me like they just might win the fight. Check it out: Brand Experience Brief: Walmart Neighborhood […]
customer experience
(Want to get the scoop on new and interesting retail and restaurant concepts? Brand Experience Briefs fill you in.) Most people think of pairing burgers with beers, but Fox Restaurant Group’s Zinburger is actually a burger and wine bar. Check out this brief on the brand experience at this innovative concept: Brand Experience Brief: Zinburger […]
(Here’s the latest in my series of insights and analysis on new and interesting restaurant and retail concepts, Brand Experience Briefs.) Fresh 2 Order is a fast casual restaurant concept that seems to have a good thing going but lacks design excellence and coherence*. Check out this video audit: Brand Experience Brief: Fresh 2 Order […]
11.07.12
Brand Experience Brief: C9
(Check out a new and interesting retail concept in this latest Brand Experience Brief.) C9 is Target‘s new active apparel store at San Francisco’s Metreon center. Featuring apparel from Champion, the store is a cross between a Target and a Gap store, and represents the company’s first move into specialty retail. Take a look: Brand […]
(Welcome to my new Brand Experience Brief — these videos provide insights and analysis on new and interesting restaurant and retail concepts.) Many fast-casual restaurant start-ups are trying to copy Chipotle, so it’s refreshing to experience one that does things it’s own way. Pei Wei Asian Market, the newest concept from P.F. Chang’s China Bistro, offers a cool […]
09.17.12
Brand Experience Brief: Protein Bar
(Here’s the latest brand experience brief — video briefings of new and interesting restaurant and retail concepts.) Everyone, it seems, is trying to figure out the healthy fast casual business. From LYFE Kitchen in California to Energy Kitchen in New York, there are dozens of budding concepts attempting to make it big by tapping into consumers’ […]
08.21.12
Brand Experience Brief: CityTarget
(Get the insights and analysis on new and interesting restaurant and retail concepts with my brand experience briefs. Here’s the latest:) Target is experimenting with a new store format, CityTarget. The effort is intended to reach more Americans, and their money, who have been leaving the suburbs for the city. Check out all that’s great […]
07.31.12
July Brand-As-Business Buffet
Did ya miss any of these? Design Is Everybody’s Business — a write-up on Herman Miller’s ten principles of design (this post was featured on GigaOM and several other sites). Brand Experience Brief: Gap — a video comparing Gap’s store redesign to an “old” Gap The Over-Promise Problem — a blog post about how companies tend to over-promise […]
07.25.12
The Over-Promise Problem
This is not a rant. It may seem like a rant at first – but I’m actually trying to draw attention to a growing problem I see among many companies. It’s the “over-promise” problem. Here’s what I mean: […]
(Welcome to my latest Brand Experience Brief – a video report on my audits of a new and interesting retail concept.) Retail fashion trucks are starting to hit the road in most major metro areas. Take a look inside one of these hot innovations, Therapie Boutique. other brand experience briefs: GAP’s new store design ihop […]