(Welcome to my latest Brand Experience Brief – a video report on my audits of a new and interesting retail concept.) Retail fashion trucks are starting to hit the road in most major metro areas. Take a look inside one of these hot innovations, Therapie Boutique. other brand experience briefs: GAP’s new store design ihop […]
customer experience
07.05.12
Bran Experience Brief: Gap
(Here’s a Brand Experience Brief — a video recap of my audit of a new or interesting retail or restaurant concept.) In “A Humbled Gap Tries a Fresh Coat of Pep,” New York Times journalist Stephanie Clifford reports on the venerable retail chain’s efforts to revitalize its brand. Key to the company’s strategy is a new […]
06.29.12
June Brand-As-Business Buffet
Here are five juicy things for your brain to chew on from this past month: 1. What Business Are You Leading? (downloadable one-pager) — the four types of businesses, the challenges of each, and how to leverage your brand internally to address those challenges 2. Ford’s Divided Heart (blogpost) — by making its blue oval logo less […]
06.18.12
Brand Experience Brief: Lexus Centre
(Check out this Brand Experience Brief — the latest in a series of videos from my audits of new and interesting retail or restaurant concepts.) Lots of companies talk about wanting to create “lifestyle brands,” but here’s a concept that actually does it. The Centre at Lexus Escondido is more than a car dealership — it’s a […]
(Here’s the latest in my series of Brand Experience Briefs — insights and analysis from my audits of new and interesting retail or restaurant concepts.) With a name like “Retail Center for Innovation and Technology Center,” there’s no question the new store from AT&T is intended to be like no other. And, it is indeed remarkable (a […]
05.31.12
May Brand-As-Business Buffet
If you’re looking for hot topics and insights on brands, businesses, and the people who work on them, here’s a digest of my content from the past month: brand experience: McDonald’s Metro: Lipstick on a Pig – a post about how McDonald’s new Metro concept only looks better, when it needs to actually be better […]
05.23.12
McDonald’s Metro: Lipstick on a Pig
If, as they say imitation is the sincerest form of flattery, fast casual restaurants should be flattered by the recent efforts of McDonald’s and other quick-serve restaurants. Many fast feeders are trying to emulate chains like Chipotle, Smashburger, and Panera, since fast casual players have stolen share from them for the last couple of years […]
(Welcome to a Brand Experience Brief — insights and analysis from my audit of a new and interesting retail or restaurant concept.) Walgreens is trying to “transform from a traditional drugstore to a retail health and daily living destination,” according to Joe Magnacca, the company’s president of daily living products and solutions. Its flagship stores showcase its new […]
What makes a store more than a store? What makes a breakthrough brand experience at retail? These are questions that companies with brick and mortar assets wrestle with as they continue to lose share to online competitors or to those with mobile capabilities (smart phone-enabled mobile commerce as well as IRL roving mobile units and […]
04.30.12
April Brand-As-Business Buffet
BurgerKing, Volvo, Coke, LEGO, and ShoeDazzle were some of the brands in my recent conversations. Peruse this recap of my content this month to see what you might have missed: […]