April Brand-As-Business Buffet
BurgerKing, Volvo, Coke, LEGO, and ShoeDazzle were some of the brands in my recent conversations. Peruse this recap of my content this month to see what you might have missed:
brand-building:
- What a Strong Brand Does for a Small Business — my OPEN Forum column on why small businesses should invest in brand-building from the start
- Has ShoeDazzle Lost Its Dazzle? — a POV on ShoeDazzle’s move away from its subscription model
- Basketball Teams and Brands — a bit on what brand-builders can learn from Josh Harris’s moves to rejuvenate the 76ers
business and innovation:
- Once Upon a Company — a guest post of mine on the upMover blog about the internal power of storytelling
- Storytelling Strategies — a follow-up bit on storytelling best practices
- Could ‘Pink Slime’ Be Rebranded? — a comment from me on what “slimed” companies should do
- From Values to Action — a post relaying what I learned about values-based leadership from Kellogg professor Harry Kreamer
- Hip Help — a bit about how Help Remedies is turning drug marketing on its head
- Mary-Ann Somers on Coca-Cola’s New Ventures — an interview about the work of Coke’s Venturing and Emerging Brands business unit
brand communications:
- Burger King Enlists Celebs to Call Attention To New Menu That McD’s Already Has — a quote of mine about how Burger King seems to be copying others, instead of leapfrogging them
- McCabe on Advertising — a bit about how Ed McCabe used an iconoclastic approach to etch into our brains Volvo’s brand identity
restaurants and retail:
- Make Your Ethnic Concept a Familiar Favorite – my latest QSR Magazine column about introducing an unfamiliar concept
- Five P’s to a Priceless CE Retail Experience — a guest post on CEA’s Digital Dialogue about how to combat the showrooming effect
- Fast Food Line-Up — a bit comparing brand perceptions and tagline recall for Burger King, Wendy’s, and Taco Bell
- Brand Experience Briefs: video briefings of my insights and analysis of a Chipotle-inspired pizza concept, Pie-ology, and the LEGO store
Now…onward to May!