ShoeDazzle took the retailing and investing worlds by storm four years ago as it broke new ground in what is now commonly referred to as subscription commerce. After a “professional” CEO failed to grow the company and a valiant but unsuccessful attempt by its original CEO to get it back on track, just last week […]
April Brand-As-Business Buffet
BurgerKing, Volvo, Coke, LEGO, and ShoeDazzle were some of the brands in my recent conversations. Peruse this recap of my content this month to see what you might have missed: […]
Has ShoeDazzle Lost its Dazzle?
Change is good. It’s more than good – it’s necessary for growth. Companies need to evolve their offerings in order to keep things fresh and their customers interested. But what happens when a company changes its business model in a way that strips away a valuable element of its brand equity? Is it able to […]