ShoeDazzle took the retailing and investing worlds by storm four years ago as it broke new ground in what is now commonly referred to as subscription commerce. After a “professional” CEO failed to grow the company and a valiant but unsuccessful attempt by its original CEO to get it back on track, just last week […]
BurgerKing, Volvo, Coke, LEGO, and ShoeDazzle were some of the brands in my recent conversations. Peruse this recap of my content this month to see what you might have missed: […]
Change is good. It’s more than good – it’s necessary for growth. Companies need to evolve their offerings in order to keep things fresh and their customers interested. But what happens when a company changes its business model in a way that strips away a valuable element of its brand equity? Is it able to […]