04.30.12
April Brand-As-Business Buffet
BurgerKing, Volvo, Coke, LEGO, and ShoeDazzle were some of the brands in my recent conversations. Peruse this recap of my content this month to see what you might have missed: […]
UpMo
04.09.12
Storytelling Strategies
brand-as-business bit: Last week, my guest post “Once Upon a Company” ran on upMover, the blog of UpMo, an employee-centric career management company. I wrote about the power of storytelling to engage employees. I realize that some business leaders may want to leverage internal storytelling but may not know how to do so. Here are a […]
04.03.12
Engage Your Employees with Stories
brand-as-business bit: The folks at UpMo, an employee-centric career management company, asked me to contribute to their blog, the upMover. I thought it was the perfect opportunity to share about something I’ve been thinking about for awhile now: the power of storytelling to engage employees. Companies often use advertising and social media to share rich […]