April Brand-As-Business Buffet
BurgerKing, Volvo, Coke, LEGO, and ShoeDazzle were some of the brands in my recent conversations. Peruse this recap of my content this month to see what you might have missed: […]
BurgerKing, Volvo, Coke, LEGO, and ShoeDazzle were some of the brands in my recent conversations. Peruse this recap of my content this month to see what you might have missed: […]
What happens when a 125 year old $35BB company wants to get entrepreneurial? When the company is Coca-Cola, it starts a new business unit, Venturing and Emerging Brands whose mission is to discover “the next big thing.” It’s the force behind the company’s recent acquisitions of Honest Tea and a new product at Whole Foods, […]