(Here’s the latest Brand Experience Brief — insights and analysis from my audits of a new or interesting retail or restaurant concept.) Pie-o-logy, a new pizzeria concept inspired by Chipotle, delivers a remarkable brand experience — check it out: other brand experience briefs: The Habit Burger Grill uniqlo ihop express […]
Last week, the Wall Street Journal featured a piece about Lululemon Athletica’s “secret sauce.” Although many stories have been written about the retailer of yoga-inspired athletic apparel, this one succinctly relayed the elements that distinguish Lululemon from other brands. […]
(Check out my latest “Brand Experience Brief” — a report with insights and analysis of new and interesting restaurant and retail concepts.) Fast fashion retailer Uniqlo is on a roll. I visited the company’s Herald Square location, one of three stores it has in New York City. Here’s what I thought of the brand experience there: more brand […]
The folks at Deloitte recently released, The Next Evolution: Store 3.0, a report on the readiness of retailers for the store of tomorrow. Although the report offers a somewhat limited and biased perspective since it is based on a survey of only 39 current retail executives, it raises some important questions about the requirements of […]
(Here’s the latest in a series of “Brand Experience Briefs” — reports with insights and analysis of new and interesting restaurant and retail concepts.) The Habit is one of the many “better burger” chains generating a lot of buzz these days. Although its charburgers do taste good, the company needs to work harder to differentiate the brand […]
brand-as-business bit: There’s been a lot of reporting on the rankings from Interbrand’s Best Retail Brands 2012 report — but I’ve been spending more time on the consultancy’s commentary that’s sprinkled throughout the report. The comments have made me aware of the tensions that now define retail: efficiency vs. responsiveness – “Now that consumers decide how, […]
A new definition of brand. Inspiring employees. My take on the Super Bowl ads and the new Taco Bell tagline. Check out my writings on these and other topics in the following “brand-as-business buffet,” a round-up of content from me from this past month. retail and restaurants: How to Keep ‘Em Coming Back — my […]
Once upon a time, Wi-Fi was a novelty in coffee shops. It was an unexpected bonus that we encountered when patronizing certain Starbucks or some other forward-looking establishments. […]
(Welcome to a “Brand Experience Brief” — insights and analysis of new and interesting restaurant and retail concepts.) REI’s first store in New York City is the quintessential flagship store – it’s big, it’s in a prominent location, and it showcases the brand like no other retail store. Check out my video recap on this […]
Hi folks! Trying a new feature this year — a monthly round-up of my published content. It’s a mental buffet of ideas that may seem schizophrenic at times (I do work on fast food restaurants as well as fitness brands, after all!), but it’s all in the service of helping companies understand and apply the […]