brand experience brief: the habit

(Here’s the latest in a series of Brand Experience Briefs” — reports with insights and analysis of new and interesting restaurant and retail concepts.)

The Habit is one of the many “better burger” chains generating a lot of buzz these days. Although its charburgers do taste good, the company needs to work harder to differentiate the brand from all the other options.  Here’s why:

DLYohn Brand Experience Brief: The Habit from Denise Lee Yohn on Vimeo.

more brand experience briefs:

(Want to learn how to differentiate your brand experience?  Sign up for a Brand Experience Day. We’ll head out into the field to experience restaurantconcepts — good and bad — and then regroup to identify and apply the insights to your business. Learn more.)

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