3.082012
brand experience brief: the habit
(Here’s the latest in a series of “Brand Experience Briefs” — reports with insights and analysis of new and interesting restaurant and retail concepts.)
The Habit is one of the many “better burger” chains generating a lot of buzz these days. Although its charburgers do taste good, the company needs to work harder to differentiate the brand from all the other options. Here’s why:
DLYohn Brand Experience Brief: The Habit from Denise Lee Yohn on Vimeo.
more brand experience briefs:
(Want to learn how to differentiate your brand experience? Sign up for a Brand Experience Day. We’ll head out into the field to experience restaurantconcepts — good and bad — and then regroup to identify and apply the insights to your business. Learn more.)