Between spring break, March Madness, and primary season, there’s been a lot going on outside the brand world this month. But there’s also been a flurry of new brand-building content going around. Here’s a handy recap of what I contributed to the conversation: brand-building: Steve Jobs on Brand-Building — a slide show of what Walter Isaacson’s […]
(Here’s the latest in a series of “Brand Experience Briefs” — reports with insights and analysis of new and interesting restaurant and retail concepts.) The Habit is one of the many “better burger” chains generating a lot of buzz these days. Although its charburgers do taste good, the company needs to work harder to differentiate the brand […]
2012, according to the Chinese calendar, is the Year of the Dragon. In Chinese tradition, each year is dedicated to a specific animal and predictions for 2012 are for a dragon-like year of excitement, unpredictability, exhilaration, and intensity. With this expectation in mind, I’ve selected several brands to keep my eye on. They’re likely to […]