brand experience brief: uniqlo

(Check out my latest “Brand Experience Brief” — a report with insights and analysis of new and interesting restaurant and retail concepts.)

Fast fashion retailer Uniqlo is on a roll.  I visited the company’s Herald Square location, one of three stores it has in New York City.  Here’s what I thought of the brand experience there:

more brand experience briefs:

• REI in SOHO
• The Habit Burger Grill
• Patagonia’s Tin Shed

design, customer experience, signage, Brand experience brief, catalog, fast fashion retail, retailing, Uniqlo