(Here’s the latest brand experience brief.  In each of these short videos, I provide an audit and analysis of a new or interesting restaurant or retail concept.) Cafe Bene has become a coffee brand with excellent cafe design. Caffe Bene may be to Starbucks what Smashburger is to McDonald’s — a niche competitor with a distinctive product […]

brand-as-business bit:  I recently spoke at CAMEX, the trade show and educational event for the collegiate retailing industry, produced by the National Association of College Stores.  My topic was “More Walk, Less Talk: Build Your Brand through Culture & Customer Experience“ and I inspired and taught attendees how to drive their brand promise into their company culture and implement a […]

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Ron Johnson’s departure from J.C. Penney last week can be attributed to his low CQ, that is, Customer Quotient. Just as some leaders have been accused of low EQ, emotional quotient (defined as the ability to identify, assess, and control the emotions of oneself and of others), Johnson lacked the ability to identify, assess, and […]

(Here’s a slightly different brand experience brief.  Instead of providing a video audit and analysis of a unique retail or restaurant brand experience, I contrast two direct competitors.) The New Balance and Nike stores across the street from each other in New York City’s Flatiron district delivered unique brand experiences in their own way.  Check […]

(Welcome to the newest brand experience brief.  In each of these short videos, I provide an audit and analysis of a new or interesting restaurant or retail concept.) Denny’s is embracing the brand positioning “America’s Favorite Diner.”  Its new flagship location on Las Vegas’s Fremont Street reflects this new positioning, while including several Las Vegas […]

(Check out my latest Brand Experience Brief — a video audit and analysis of a new or interesting restaurant or retail concept.) The Whole Foods store in Encinitas, California, brings the best of a farmers’ market and the best of a national grocer together, demonstrating how a national brand can engage its local communities authentically. […]

Nearly 30,000 thousand people gathered at the National Retail Federation’s Retail BIG Show 2013 to hear from thought-leaders on the challenges and opportunities in retail.  Here are key tenets from the conversations. Nine Retail Tenets for 2013 by Denise Lee Yohn from Denise Lee Yohn, Inc. […]

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One of the biggest learnings from this past holiday season is how dramatically consumer behavior is changing.  People are now using an arsenal of smartphones, mobile devices, social apps, tablets and other tools to research prices, redeem coupons and make purchases.  And at the same time retailers are using an ever-growing list of channels and […]

(This is a Brand Experience Brief — a video audit and analysis of a new or interesting restaurant or retail concept.) Walmart Neighborhood Market, a smaller format store, competes against dollar stores and grocery stores — it looks to me like they just might win the fight.  Check it out: Brand Experience Brief: Walmart Neighborhood […]

(Want to get the scoop on new and interesting retail and restaurant concepts?  Brand Experience Briefs fill you in.) Most people think of pairing burgers with beers, but Fox Restaurant Group’s Zinburger is actually a burger and wine bar.  Check out this brief on the brand experience at this innovative concept: Brand Experience Brief: Zinburger […]