A new definition of brand.  Inspiring employees.  My take on the Super Bowl ads and the new Taco Bell tagline.  Check out my writings on these and other topics in the following “brand-as-business buffet,” a round-up of content from me from this past month. retail and restaurants: How to Keep ‘Em  Coming Back — my […]

brand-as-business bit:  I’m interested in the Komen/Planned Parenthood situation from a brand point of view, not a political or moral one.  That’s why a piece by James Gregory, CEO of Core Brand, a brand valuation consultancy, piqued my interest. He says the Komen organization should have done things differently by focusing on: “basic ‘brand alignment.’ […]

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2012, according to the Chinese calendar, is the Year of the Dragon.  In Chinese tradition, each year is dedicated to a specific animal and predictions for 2012 are for a dragon-like year of excitement, unpredictability, exhilaration, and intensity. With this expectation in mind, I’ve selected several brands to keep my eye on.  They’re likely to […]

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Culture is quite the hot topic in business these days.  The adage “Culture eats strategy for lunch” has been acknowledged for ages, but it seems the importance of culture is being emphasized now more than ever. […]

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Jason Fried, CEO of 37signals, knows a thing or two about small business.  His company has been developing apps for small businesses for seven years.  But it’s how he runs his own company that reveals his keen insight for how to be a successful small business. […]

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The potential that lies at the intersection of computer science and neuroscience is outlined in a new, quite literally mind-blowing book, The Two-Second Advantage: How We Succeed by Anticipating the Future—Just Enough by Vivek Ranadivé and Kevin Maney.  It’s my pleasure to introduce this work to you in this the first post of the book’s […]

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Last week one of my clients kicked off the journey to operationalize its brand with a fantastic Leadership Meeting! I thought I’d share what the meeting entailed in an effort to pull back the curtain on how I help companies operationalize their brands to grow their businesses. […]

I just read Andy Stefanovich‘s book, Look at More Stuff:  A Proven Approach to Innovation, Growth, and Change, and had to share some of the best bits with you: DLYohn Look at More Stuff   View more presentations from Denise Lee Yohn, Inc. […]

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How do you develop leaders who are committed to the purpose of their work, support the foundations of their organization’s brand and culture, and understand that everything they do matters?  That’s the topic of today’s interview. My guest is Mark Tomaszewicz, Director of The Sharp Experience at Sharp Healthcare. Sharp is one of San Diego’s […]