Culture Is Key to Recession Preparation

Now is the time to prepare your business for the recession.  In addition to the typical strategies of cost-cutting and cash flow management, add culture-building.  A healthy, effective, and resilient company culture can help you not just survive, but actually thrive during an economic downturn.

In my new Smartbrief on Leadership video, I explain how building brand-culture alignment and a culture of customer intimacy are key to a recession-proof culture.  Please give it a look.


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