Culture Is Key to Recession Preparation
Now is the time to prepare your business for the recession. In addition to the typical strategies of cost-cutting and cash flow management, add culture-building. A healthy, effective, and resilient company culture can help you not just survive, but actually thrive during an economic downturn.
In my new Smartbrief on Leadership video, I explain how building brand-culture alignment and a culture of customer intimacy are key to a recession-proof culture. Please give it a look.