Now is the time to prepare your business for the recession. In addition to the typical strategies of cost-cutting and cash flow management, add culture-building. A healthy, effective, and resilient company culture can help you not just survive, but actually thrive during an economic downturn. In my new Smartbrief on Leadership video, I explain how […]
Within a month of each other, two articles appeared in BusinessWeek about luxury brands. The articles, about Coach and Tiffany & Co. respectively, describe how the brands are dealing with the decrease in demand due to the recession. Each has devised a strategy for lowering its prices without tarnishing its brand. […]
John Caddell, owner of Shop Talk – Innovation, Marketing and Alliances, “a daily look at marketing, strategy and management, highlighting trends, focusing on what works and what doesn’t,” was kind enough to feature a guest post from me on his blog — my piece points out the “excuse culture” that seems to be pervasive these […]