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january brand-as-business buffet
Hi folks! Trying a new feature this year — a monthly round-up of my published content.
It’s a mental buffet of ideas that may seem schizophrenic at times (I do work on fast food restaurants as well as fitness brands, after all!), but it’s all in the service of helping companies understand and apply the “brand-as-business” management approach. Enjoy!
retail and restaurants:
- 12 truths to guide retailing in 2012 – a slideshow success in retail from speakers at NRF’s Retail BIG Show in 2012
- Vickie Achee on the Grand Retail Experiment at Patagonia – an interview with the head of Patagonia’s retail marketing
- Brand Experience Brief: Patagonia’s Tin Shed – photos and notes from my audit of the new concept
- Killing Retail Giants – guest post by Stephen Denny, author of Killing Giants: 10 Strategies to Topple the Goliath in Your Industry.
- New Retail Opportunities – my post on Stephen Denny’s blog
- Picking a Marketing Firm for Your Company – advice from my QSR Magazine column
- J C Penney to Revise Pricing Methods and Limit Promotions – quote in New York Times article
- Is J C Penney Stuck with Stores? — the thoughts behind my NY Times quote
- How Wendy’s Found Itself, Slipped Past BK Into No. 2 Spot – quote in Advertising Age
digital health and fitness:
- Digital Health and Fitness at CES 2012 – video recap of highlights from CES
- Will 2012 Be Like 1984? – a bit inspired by the 3D TV hullabaloo at CES
- Digital Device Manifesto – a call to arms to get and keep the industry’s focus on the user
- Crossing the Health & Fitness Tech Chasm – article published by CE Vision magazine
- Fitness Technology: It’s Not Just Entertainment – a write-up on the panel I moderated at CES’s Fitness Tech Summit
other brand-building topics:
- Brands to Watch in 2012 – my prediction of brands that will make headlines this year
- Brands to Watch – a brand-as-business brief (e-newsletter) highlighting another brand to watch in 2012
- Lesson from Kodak – a bit about companies shedding their legacies and reinventing themselves
- Differentiation through Specialization – a bit about how to differentiate
- Brand-building for Small Businesses – an excerpt from the course I taught for Marketing Profs University, “Why Small Businesses Need Brands and How to Build Them”
- Learning at Lego – a bit about using anthropological research methods to understand users
- Sam Palmisano’s Legacy: Teaching a Giant to Run – a bit about Palmisano’s four question framework