do brand as business

This post wraps up the series of posters from my new book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest — Great Brands Do “Brand As Business.”  This brand-as-business management approach is ultimately what distinguishes great brands from merely good ones. […]

flipboard january

Wrapping up the month with my new Flipboard — featuring my list of 10 Brands to Watch in 2014, a post on TEDxSanDiego, interviews with Scott Goodson and Joel Rubinson, and images of great brands in action (#WGBD).  Check it out! […]

d flipboard

Did you miss my interviews with Nature Box CEO Gautam Gupta and 37Signals founder Jason Fried?  How about my Forbes article, Why Marketers Need to Stop Giving Back?  Or my latest QSR Magazine column on how to launch a new product?  You can check all this out and more in my new Flipboard magazine, D […]

flipboard november

Check out my latest Flipboard magazine to learn about changing your brand name, national brands going local, new must-read books including The Passion Conversation and Engaged!, and more.  It’s all my recent content in one cool magazine! […]

d october edition

My latest Flipboard magazine contains all my recent content in one cool magazine.  Check it out to learn about the changing role and nature of taglines, building a subscription commerce brand, creating an emotional connection through customer experience, business lessons taught be a blind surfer, and more… […]


Hi folks!  Trying a new feature this year — a monthly round-up of my published content. It’s a mental buffet of ideas that may seem schizophrenic at times (I do work on fast food restaurants as well as fitness brands, after all!), but it’s all in the service of helping companies understand and apply the […]


In a post earlier this week, I started to address why some companies don’t operationalize their brands.  I suggested that there are 3 kinds of business leaders who fail to leverage the full potential of their brands. […]