In a post earlier this week, I started to address why some companies don’t operationalize their brands. I suggested that there are 3 kinds of business leaders who fail to leverage the full potential of their brands. […]
brand-as-business
Over coffee the other day a colleague asked me a question I actually get asked a lot: Do you find that people “get it?” By “it” he was referring to operationalizing the brand, the approach I teach and help my clients implement. He asked because he’s found, as have I, that although many company leaders […]
05.20.10
brand-as-business workshop
A couple of months ago I gave a workshop on my topic “Brand-as-Business: How Companies Drive Business Growth by Operationalizing Their Brands.” Feedback was so positive I thought I’d get a brief video of excerpts made to share with my readers here. Please check it out and let me know what you think (run time: […]
04.22.10
marketing myopia
I’ve been mulling over a debate for the past few weeks and haven’t been able to resolve it, so I thought I’d share it here and get your input. The issue is whether marketers should try to increase the marketing function in the organization or whether they should try to increase the marketing capability of […]
12.28.09
2009 year in review
As 2009 draws to a close, I thought I’d take a quick look back at significant developments of the past year. And what a year it’s been, hasn’t it?! Last January, I don’t think any of us could have predicted how bad things would get (the economic downtown, collapse of the automotive industry, Adam Lambert’s […]
10.26.09
the business reset button
a paper and video that introduces fresh thinking and a new management approach to jumpstart the recovery […]
09.24.09
my journey to “brand-as-business”
Five years ago this month, I became an independent! Yep – back in September of 2004, I followed the advice of a book title I heard of (“Feel the Fear and Do It Anyway”) and resigned my VP/GM Brand and Strategy post at Sony Electronics, Inc. to hang out a shingle as an independent brand […]
09.14.09
reset, a manifesto
The folks at ChangeThis* are considering publishing my manifesto, “Reset: Re-ignite Your Business with the Power of Your Brand“ — and I need your votes to make it happen. […]
Congratulations to Jon Galloway, the winner of the “vote for the best blogpost” celebration I held to mark the 1-year anniversary of my blog! Jon voted for “don’t go changin’ to try to please them,” a post I had written about why brands shouldn’t go chasing after customers. Jon explains his choice: This really resonated […]
07.06.09
what your underwear says about you
My Patagonia catalog arrived in the mail today and I was reminded once again of all the things the Patagonia brand does that don’t seem to make sense — but they do. The catalog’s inside cover spread, […]