Earlier this week, I spoke on “Gaining the Competitive Edge:   How Companies Drive Business Growth by Operationalizing Their Brands without Huge Marketing Budgets” at the Marketing Forum.   The workshop outlined the “brand-as-business” management approach — that is, the deliberate and systematic management of the business around the brand — thinking of the brand as the […]

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Next week I’m speaking at The Marketing Forum, a national conference for Chief Marketing Officers and brand managers.  My talk is on “Gaining the Competitive Edge:  How Companies Drive Business Growth by Operationalizing Their Brands without Huge Marketing Budgets.” […]

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One of Harvard Business Review‘s pieces on marketing in these tough economic times left me feeling ambivalent.  In “Five Rules for Retailing in a Recession,” the authors outline how retailers can discover that “a larger universe of growth and productivity opportunities is open to them than they might believe.” […]

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2009 is here — woo hoo!  Despite the doom and gloom that fills predictions for brands and businesses in the coming year, I’m actually quite optimistic about 2009’s prospects. Certainly past downturns […]

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11.03.08

wrap rage

Amazon has launched a new initiative I’m just thrilled about. The initiative, “Frustration-Free Packaging,” […]

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According to a study by the Association of National Advertisers, 64% of CMOs and brand managers say their brands do not influence decisions made at their companies. What’s up with that?!  […]