With its latest business news (acquiring Napster), Best Buy continues pursuing its brand mission, “to make technology deliver on its promises.” Depending on your perspective, […]
brand-as-business
09.08.08
saks gets it; bloomie’s not so much
NY Times’ Stuart Elliot recently reported about dueling efforts between Saks Fifth Avenue and Bloomingdale’s to lure back reluctant shoppers. […]
Just the other day, I encountered a sign on the counter of my local Panera Bread. It announced price increases on its bagels due to increased costs. I’m sure many businesses faced with increased margin pressures are looking at price increases […]
07.20.08
taste and see
In my quest to help companies operationalize their brands to grow their businesses, I’m now serving up brand-as-business bites™TM a regular snack in your diet of good stuff to feed your brain. Here are a few things you might want to know about the blog — bon appetit! […]