brand-as-business workshop

A couple of months ago I gave a workshop on my topic “Brand-as-Business:  How Companies Drive Business Growth by Operationalizing Their Brands.”  Feedback was so positive I thought I’d get a brief video of excerpts made to share with my readers here.    Please check it out and let me know what you think (run time:  approx. 8 minutes).

denise lee yohn brand-as-business workshop from Denise Yohn on Vimeo.

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