Hi folks!  Trying a new feature this year — a monthly round-up of my published content. It’s a mental buffet of ideas that may seem schizophrenic at times (I do work on fast food restaurants as well as fitness brands, after all!), but it’s all in the service of helping companies understand and apply the […]

2012, according to the Chinese calendar, is the Year of the Dragon.  In Chinese tradition, each year is dedicated to a specific animal and predictions for 2012 are for a dragon-like year of excitement, unpredictability, exhilaration, and intensity. With this expectation in mind, I’ve selected several brands to keep my eye on.  They’re likely to […]