Juniper Research recently reported that smart wearable device shipments will approach 130 million by 2018, 10 times higher than in 2013. That’s a lot of devices — and a lot of growth.  And the Harris Poll recently found that nearly half of Americans (46%) are at least a little interested in owning a watch or wristband type wearable […]

Whaddya miss this month?  Among my pieces that generated the most conversation and shares were: innovation or core? try both — My latest QSR Magazine column about how start-ups and established brands alike must balance their focus on their core brand, while also pushing the innovation envelope. brand romney — A post explaining what Presidential […]

A new definition of brand.  Inspiring employees.  My take on the Super Bowl ads and the new Taco Bell tagline.  Check out my writings on these and other topics in the following “brand-as-business buffet,” a round-up of content from me from this past month. retail and restaurants: How to Keep ‘Em  Coming Back — my […]


Justin McCarthy is the spokesperson for Garmin‘s fitness and outdoor segments throughout North America.   In his role, he applies a wealth of technical knowledge as well as truly understanding the mindset of an athlete and what they want, in order to help the company market its fitness products.  Because of this unique perspective, I […]


Hi folks!  Trying a new feature this year — a monthly round-up of my published content. It’s a mental buffet of ideas that may seem schizophrenic at times (I do work on fast food restaurants as well as fitness brands, after all!), but it’s all in the service of helping companies understand and apply the […]


One of the things I love to do when traveling on business is checking out new restaurant concepts.  On a recent visit to Chicago, I visited Protein Bar and I haven’t stopped thinking about the brand since. […]