October Brand-As-Business Buffet
Whaddya miss this month? Among my pieces that generated the most conversation and shares were:
innovation or core? try both — My latest QSR Magazine column about how start-ups and established brands alike must balance their focus on their core brand, while also pushing the innovation envelope.
brand romney — A post explaining what Presidential candidate and challenger brand Mitt Romney needs to do to “eat” the big fish Obama.
nothing more than feelings — An excerpt from a talk I gave about the power of emotion to propel brands across the chasm from the early market to the mainstream consumer.
five ways for restaurant owners to achieve brand relevance — FastCasual.com recapped my presentation at the Fast Casual Executive Summit about creating shared value through social values.
how consulting firms win — A bit about how to position yourself as a valuable strategic partner.
Oh, and I wrapped my FREE build a breakthrough brand video series.
Why don’t you subscribe to my blog feed so you don’t miss out on good stuff for your brain to chew on in November?!