Whaddya miss this month?  Among my pieces that generated the most conversation and shares were: innovation or core? try both — My latest QSR Magazine column about how start-ups and established brands alike must balance their focus on their core brand, while also pushing the innovation envelope. brand romney — A post explaining what Presidential […]

10.03.12

Brand Romney

On the day of the first Presidential debate, I thought it might be helpful to look at the Presidential contest through a brand lens. […]

Earlier this week I posted some key takeaways from the keynote speakers and panelists at the Southern California Business Growth Conference.  As a panelist on the marketing track, one of the things I said during the “Brand Implementation & Impact: Bring your Brand to Market” session seemed to spark some interest of its own – […]

There’s been a lot of discussion about Pepsi’s new campaign — most of it negative — so I wanted to offer a different point of view. […]

Before we quickly toss aside 2008 with the carelessness due a former lover, I thought it might be enlightening to look back on the predictions that were made at this time last year — […]