Whaddya miss this month?  Among my pieces that generated the most conversation and shares were: innovation or core? try both — My latest QSR Magazine column about how start-ups and established brands alike must balance their focus on their core brand, while also pushing the innovation envelope. brand romney — A post explaining what Presidential […]

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10.03.12

Brand Romney

On the day of the first Presidential debate, I thought it might be helpful to look at the Presidential contest through a brand lens. […]

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Eliminating co-pilots; offering standing-only cabins; asking customers to work the baggage conveyor belt – these are the things Michael O’Leary dreams of.  As CEO of Ryanair, O’Leary loves to propose provocative potential developments for his airline. Does he do it because he’s a rabble-rousing PR machine or because he’s a shrewd businessman – or both? […]

favorite brand books

In light of it being summer and time for some fun, I’m devoting each Friday in August to a post about my favorite brand resources.  Over the next few weeks, I’ll include recommendations for favorite articles, blogs, and podcasts on my favorite topic, brand — today, it’s 5 of my favorite brand books. […]