the book: A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It’s Everyone’s Business — a very smart text that is organized into three sections comprising the requirements needed to find the beauty in a constraint: mindset, method, and motivation. Each section begins with a thesis and examples to support it and […]
the book: Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand – a very helpful book for small- and mid-sized businesses the brain: Jeremy Miller, brand builder, keynote speaker, and the President of Sticky Branding, a Toronto-based branding and business development consultancy. Jeremy wrote this book after having gone through […]
Uber seems to be under fire from all directions. The ride-sharing service is being blocked by some cities and entire nations, dealing with accusations of a driver having sexually assaulted a passenger, addressing a story by a reporter who felt threatened when a company executive suggested they try to squash negative coverage, receiving criticisms over […]
the book: Entrepreneur’s Guide to the Lean Brand: How Brand Innovation Builds Passion, Transforms Organizations and Creates Value is a guidebook for startups the brains: Jeremiah Gardner and Brant Cooper help startups get started. This is Jeremiah’s first book and Brant was the co-author of the New York Times Bestseller, The Lean Entrepreneur. They share […]
Welcome to what has become an annual tradition for me – a post highlighting my recommendations for the “Brands to Watch in 2015.” Importantly this is not a list of brands that I predict will grow, succeed, or otherwise go big. After all, Peter Drucker once said, “Trying to predict the future is like trying […]
A Google search on the term “the uber of” returns 65,000 results, including The Uber of Gentleman Companions (an article about a new startup that promises “what women really want”) and We’re the Uber of Organ Transplants (a website posing as a non-profit in the organ donation space). In fact, Entrepreneur recently ran a piece on the proliferation […]
CrossFit seems to be the newest fitness craze. According to Tabata Times, CrossFit has grown in 6 short years to 5,000 affiliates worldwide, and according to the official CrossFit Games website, over 200,000 people signed up this year for the CrossFit Games Open, the worldwide qualifier for the CrossFit Games. While the popularity of CrossFit in certain market segments […]
From What Great Brands Do: Emotional brand-building requires you to develop a personal dialogue with your customers on the issues that are most meaningful to them. Remember, when connecting with customers, it’s WIFM — what’s in it for me (the customer)?! other #WGBD quotes: you have nothing worth communicating what business are we really in? […]
Descriptions of how marketing is changing usually refer to new digital capabilities and media channels. But a more foundational transformation is also taking place – one that is elevating marketing into a critical, core company capability and shifting the scope of what marketing entails. […]
In September 2014, nearly 500 marketers gathered in Las Vegas for the 12th annual Brand ManageCamp — to learn, share, inspire, and be inspired to build great brands. The following are some of the ideas and insights shared from the outstanding line-up of speakers including Jay Baer, David Aaker, and Jeffrey Rohrs. Ideas & Insights […]