Emotional Brand-Building

From What Great Brands Do:  Emotional brand-building requires you to develop a personal dialogue with your customers on the issues that are most meaningful to them.

V13 personal dialogue

Remember, when connecting with customers, it’s WIFM — what’s in it for me (the customer)?!

other #WGBD quotes:

, , , , , , ,

Subscribe to the Blog

Sign up to receive an update each time a new blog post is published.

  • This field is for validation purposes and should be left unchanged.