In Case You Missed It — Here’s a round-up of my most popular content from this month, March 2015: CNBC Closing Bell interview: Starbucks’ ‘Race Together’ Campaign Goes Cold — Bill Griffith interviews me. Forbes column: What You Can Learn About Customer Experience From Sharing Economy Companies — Easy, effective, and emotionally engaging experiences seem indigenous […]
Welcome to my latest “brand book bite” — check out the full collection of write-ups and author interviews here. the book: Evolve: Marketing As We Know It Is Doomed — a collection of essays, articles, and other content about how marketing has changed and what to do about it the brains: Hessie Jones, digital marketing strategist and founder […]
Today’s post concludes a four-part series, A Brand Strategy for the Republican Party — and Your Business Too. After reviewing in Part One the problem with the way both parties’ brands are currently being used and introducing in Part Two the concept of a “driver brand,” Part Three: A Third Way — Political Parties As Endorser […]
We’re in the midst of a four-part series, A Brand Strategy for the Republican Party — and Your Business Too. (Once again, I want to be clear that this series is not intended to promote my political views; rather I am trying to advance the conversation about the role of brands.) Part One: The Problem […]
Yesterday’s post kicked off a four-part series, A Brand Strategy for the Republican Party — and Your Business Too. As noted yesterday, this is a business post, not a political one. Part One: The Problem with Separating Brand from Product, talked about Rand Paul’s declaration during last year’s midterm elections, “The Republican Party brand sucks,” and how candidates […]
The 2015 mayoral election season is upon us and many people may be considering the political strategies of the Democratic and Republican parties. This four-part piece applies a business lens and explores the parties’ brands in a way that reveals implications for all organizations. (Please note this is not a political post and not intended to […]
In Case You Missed It — Here’s a round-up of my most popular content from this month, February 2015: HBR column: 7 Steps to Deliver Better Customer Experiences — Most companies are using an incomplete definition of customer experience, and have incomplete tools and approaches to design and manage it. brand […]
Here’s my newest “brand book bite” — check out the full collection of write-ups and author interviews here. the book: The Birth of a Brand: Launching Your Entrepreneurial Passion and Soul (Beyond Words Publishing), a business memoir about the world-renowned UGG brand of sheepskin boots from Australia the brain: Brian Smith, the founder of UGG, who writes […]
the book: A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It’s Everyone’s Business — a very smart text that is organized into three sections comprising the requirements needed to find the beauty in a constraint: mindset, method, and motivation. Each section begins with a thesis and examples to support it and […]
the book: Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand – a very helpful book for small- and mid-sized businesses the brain: Jeremy Miller, brand builder, keynote speaker, and the President of Sticky Branding, a Toronto-based branding and business development consultancy. Jeremy wrote this book after having gone through […]