Which brands will break new ground, fall from grace, or overcome obstacles in 2016? Here’s my list of brands to watch in 2016. Since I couldn’t narrow the list to a handful as I’ve done in past years, I decided to expand the list to 26, one for each letter of the alphabet. So here’s […]
Customer experience is one of those terms that mean different things to different people. Like “brand,” “marketing,” and “customer centricity,” the understanding and practice of customer experience varies greatly depending on who you ask. What is customer experience? Customer Experience Definition I define it as the sum of all interactions a customer has with […]
Here’s a video audit and analysis of Costco. You might think you know this brand but I’m going to show you the unique customer strategy behind its popularity. DLYohn Brand Experience Brief: Costco from Denise Lee Yohn on Vimeo. Costco is one of the seven brands I profile in my new book, Extraordinary Experiences: What […]
Should you launch a direct competitive attack? Should you run ads that call out your competitors by name? How can you aggressively challenge a competitor? If you’ve ever struggled with these questions, take a look at my new video. It’s the second in a short series of videos to address the questions I regularly hear […]
Shark Tank can teach you a lot about how to sell — at least, that’s my takeaway from hearing the stories of Shark Tank contestants. I attended a “The Shark Tank Effect” networking event, produced by the Network After Work folks and moderated by the author of Conversations with Shark Tank Winners, Rey Ybarra. A panel […]
Here’s my latest Brand Book Bite, a write-up on and interview with the author of a book I recommend for brand-builders: – the book: Non-Obvious: How to Think Different, Curate Ideas & Predict The Future — an excellent guide to trends — full of insights, tips, tools, and trends themselves – the brain: Rohit Bhargava, […]
Over a third of customers say they would not be loyal to a brand if it weren’t for the brand’s loyalty program, according to Bond Brand Loyalty. Bond also reports 68% of Millennials wouldn’t be loyal to a brand without a strong loyalty program. Research by talech shows 87% of consumers want a customer loyalty […]
It’s brand new world out there. 500 million tweets are sent every day. Amazon sells over 250 million products. Over 27,000 reviews are posted on Yelp every minute. The average U.S. TV home now receives 189 TV channels. In this new world order, old marketing models just don’t cut it. […]
A couple of weeks ago I had the terrific opportunity to hear the marketing chiefs at some of the nation’s greatest brands explain their strategies and approaches to brand-building. They, along with industry thought leaders, shared some important insights that I’ve compiled in this slideshow: The Practices and Principles That Produce Great Retail Brands Check […]
Spot a great brand in action? Want to share your favorite brand? Inspired by a new brand? Please share your images on my new #WGBD Pinterest board — or tag your Twitter or Instagram posts with the hashtag #WGBD and I’ll make sure they get added to the board. Images of anything — a product, […]