Should We Call out and Directly Challenge Our Competitors?
Should you launch a direct competitive attack? Should you run ads that call out your competitors by name? How can you aggressively challenge a competitor? If you’ve ever struggled with these questions, take a look at my new video. It’s the second in a short series of videos to address the questions I regularly hear about brand-building.
Brand Expert Denise Lee Yohn on If/How Brands Should Call Out Competitors from Denise Lee Yohn on Vimeo.
other video in series: