competitive advertising Archives

09.30.15

ICYMI: Distinctive Company Culture, Jason’s Deli, Growing Pains, Servant Leadership & More

Looking for brand-building insights and inspiration? Here’s a round-up of my top content from September. Your Company Culture Shouldn’t Just Be Great; It Should Be Distinctive — my latest HBR column on how just as brand differentiation helps attract customers, culture differentiation helps attract the right employees. Brand Book Bites from […]

09.28.15

Should We Call out and Directly Challenge Our Competitors?

Should you launch a direct competitive attack? Should you run ads that call out your competitors by name? How can you aggressively challenge a competitor? If you’ve ever struggled with these questions, take a look at my new video. It’s the second in a short series of videos to address the questions I regularly hear […]