Making a change to your name may be one of the most difficult — and risky — undertakings for a growing brand. But that’s what PIRCH, the new Fixtures Living, just did. Joining me today for a fascinating discussion is PIRCH CEO Jeffery Sears. Jeffery is a seasoned executive and entrepreneur with extensive experiences with corporate […]
(“brand book bites” highlight the most interesting brand stories in the latest best-selling books. For more bulleted briefings on the books I recommend, subscribe to my feed.) – the book: ENGAGED! Outbehave Your Competition to Create Customers for Life – a practical guide about how to design and implement a sustainable culture and customer experience […]
Surfing and business have a lot in common. Both require agility, just the right amount of speed, and the ability to read coming waves. The parallels between surfing and business became even more apparent to me as I learned the story of Derek Rabelo, a blind surfer. You may have seen the popular video of […]
(Here’s a new Brand Experience Brief — if you’d like to suggest a brand experience at a new or interesting restaurant or retail concept for me to audit, please email me at mail [at] deniseleeyohn [dot] com.) PIRCH, the new Fixtures Living, shows how you can transcend your category and create an emotional, memorable, and distinctive customer experience, […]
ShoeDazzle took the retailing and investing worlds by storm four years ago as it broke new ground in what is now commonly referred to as subscription commerce. After a “professional” CEO failed to grow the company and a valiant but unsuccessful attempt by its original CEO to get it back on track, just last week […]
Today I’m tackling one of the biggest challenges that business leaders face: how do you grow from a small, cool company into a large, cool one? When you’re small, it’s relatively easy to cultivate a vital company culture and establish a differentiated niche brand — but as you add more people, products, and/or places, it’s […]
brand-as-business bit: I use the term “operationalize” to describe the kind of brand-building I focus on — and to differentiate from expressing, promoting, and marketing a brand. Operationalizing your brand involves using your brand to shape your organizational culture, to drive your core operations, and to guide your customer experiences. It’s about putting your brand […]
Motivational speakers have been the butt of jokes by many people, including me. (How many motivational speakers does it take to change a light bulb? Only one really good one if they can get the light bulb to want to change itself.) People making a living by telling other people to get off their duffs […]
Whitney Johnson is a self-described “investor of stocks, people, concepts, and dreams.” As a former investment banker and author of Dare, Dream, Do, Whitney inspires me and many others (including over 35,000 Twitter followers) with her perspectives on business, leadership, women’s challenges and opportunities, and innovation. It’s this last topic that I invited Whitney to […]
brand-as-business bit: A recent “If I Knew Then” piece on Young Entrepreneur featured gems of wisdom from Daniel Lubetzky, the CEO and founder of KIND. (KIND makes those good-for-you and good-tasting bars in colorful packages that you buy at Whole Foods et al.) His comments about not jumping on marketing trends stood out to me […]